BLOG POST 13: Unleash your Creativity - PART III



Twyla Tharp tells us that we can observe a lot by watching. When you observe, observe without judgement because when you apply judgement to your powers of observation, you become selective. You edit. You filter the world through your particular prism.

Is memory an element in Creativity? Many of us spend a lot of time worrying about memory. One of the horrors of growing older is the certainty that you will lose memory and that the loss of vocabulary or incident or imagery is going to diminish your imagination. The author suggests giving memory a workout; trying to keep it sharp.

Creativity is more about taking the facts, fiction and feelings we store away and finding new ways to connect them. Metaphor is the lifeblood of all art, if it is not art itself. Metaphor is our vocabulary for connecting what we are experiencing now with what we have experienced before. It’s not only how we express what we remember, it’s how we interpret it – for ourselves and others. If all art is a metaphor, then all art begins with a memory.

Can we copy someone else’s work? Twyla Tharp says, “Get busy copying. That’s not a popular notion today, not when we are all instructed to find our own way, admonished to be original and find our own voice at all costs! But it’s sound advice. Travelling the paths of greatness, even in someone
else’s footprints, is a vital means to acquiring skill.” She also adds it’s very rare to come across something truly original in a corporate environment. Most, if not all, of your good ideas are probably sitting somewhere. All you have to do is to find a way to tap them – by digging through files and listening to the people who have worked in it for a long time.

Every young person grows up with an overwhelming sense of possibility, and how life, in some ways, is just a series of incidents in which that possibility is either enlarged or smacked out of you. How you adapt is your choice.

Where do you begin? Start ‘scratching’. We have to scratch for little ideas. Without the little ideas there are no big ideas. This means you have to dig through everything to find something. It’s like clawing at the side of a mountain to get a toehold, a grip, some sort of traction to keep moving upward and onward. When you are in the scratching mode, the tiniest microcell of an idea will get you going. A good idea should be the one that turns you on rather than off. It keeps generating more ideas that improve on one another. A bad idea closes doors instead of opening them. It’s confining and restrictive. A bad idea in the hands of the right person can be easily tweaked into a good idea.

Why is reading important? Reading will be your first line of defense against an empty head. It’s how you learn as a child. It’s how you absorb difficult information. It’s how you keep your mind disciplined. If you monitor your reading assiduously, it’s even how you grade your brain’s conditioning; like an athlete in training, the more you read, the more mentally fit you feel. It dosen’t matter if it’s a book, magazine, newspaper, billboard, instruction manual or cereal box -  reading generates ideas and letting your imagination filter them for something useful. When you stop reading, you stop thinking. It’s that simple. Reading, conversation, environment, culture, heroes, mentors, nature – are all lottery tickets for creativity. Scratch away at them and you’ll find how big a prize you’ve won. 

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